Amazon is a digital native company, which means that they think first about the customer, and the customer’s needs and goals. So, when they decided that they needed to start advertising on television, they went about the process in a way that activated their passionate and committed fan base. Continue reading “Amazon Crowdsources Television Advertising”
Clara Shih gives a good overview of what Facebook is good for in The Facebook Era (affiliate link). Of course, this book suffers from what all books, increasingly, suffer from: the fact that they’re books. By the time they are edited and published, 25% of the information is outdated. Continue reading “The Facebook Era: Useless for Intended Audience”
The basic premise is that he takes Microsoft to task for treating the customer like they don’t understand the technology, they don’t care about the technology, and they’re lazy. He is wrong – this campaign supports the customer and their goals. Continue reading “Windows 7 Campaign Hits the Mark”
I love Dan Schorr. He is an absolute lion of journalism. He was relentless on Watergate, was a Cold War staple in Germany, and is the last of Edward R. Murrow’s Boys that is still reporting.
But, the guy is 93 years old. Listening to his commentary now is like listening to your great-grandparents. They have amazing stories about things that happened half a century ago, but aren’t really with it when it comes to today’s news. Continue reading “Time for NPR’s Daniel Schorr to Retire”
Penelope Trunk recently wrote about how to travel for business, with lots of really concrete practical tips. Her overarching theme is an important one: when traveling for business, you are doing your job. You are not having fun. You are working – usually on one big, important thing that is meaningful both for the company and for your career.
When I travel for work, I make a point to live my regular life and maintain order, routine and normalcy. Continue reading “The Difference Between Business and Leisure Travel”
When you first start monitoring social media conversations, it’s like drinking from a fire hose. There are lots of new information coming at you, and you have to decide how to respond to all of it. This can lead to some mishaps as brands learn, but sometimes, it is downright ridiculous. Continue reading “Is Kleenex More Than Just a Tissue?”
But what about the people that are not on Twitter? Continue reading “Twitter Creates Two-Tiered Customer Service”
Chris Anderson’s new book, Free: The Past and Future of a Radical Price, will scare you. And it should. If you’re in the business of selling anything, you need to think about how you might be able to give it away. Because if you don’t, someone else will. Continue reading “How to Compete with FREE”