Nov 29 2009

Amazon Crowdsources Television Advertising

Published by under marketing,social media

Amazon is a digital native company, which means that they think first about the customer, and the customer’s needs and goals.  So, when they decided that they needed to start advertising on television, they went about the process in a way that activated their passionate and committed fan base. Continue Reading »

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Nov 26 2009

The Facebook Era: Useless for Intended Audience

Published by under book review,marketing

Clara Shih gives a good overview of what Facebook is good for in The Facebook Era (affiliate link). Of course, this book suffers from what all books, increasingly, suffer from: the fact that they’re books.  By the time they are edited and published, 25% of the information is outdated. Continue Reading »

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Nov 23 2009

Windows 7 Campaign Hits the Mark

Published by under marketing

Justin Kownacki is great at taking down marketing douchebags, but misses the mark when talking about Microsoft’s Windows 7 campaign.

The basic premise is that he takes Microsoft to task for treating the customer like they don’t understand the technology, they don’t care about the technology, and they’re lazy.  He is wrong – this campaign supports the customer and their goals. Continue Reading »

2 responses so far

Nov 21 2009

Time for NPR’s Daniel Schorr to Retire

Published by under journalism

On timeline for health care bill in the Senate:
SS:
Uh, but of course the debate about the actual nuts and bolts of the legislation, that will go on for weeks or months…
DS:
Oh, that probably won’t start until well after Thanksgiving and it will go on and it’s predicted that it will be a matter of weeks and perhaps months and it’s going to be a real big showdown about whether a big piece of legislation like this can be enacted.
SS: Finally, Dan, Sarah Palin.
DS: Sarah Palin
SS: Bet you’ve seen her this week?
DS: I have seen a lot of her on television this week here and there and, uh, she’s done very well peddling her book.  There’s something about this country: it loves celebrities.  Whatever you may think, not everyone likes her, but some do, but whatever it is…
SS: Quite, quite a few do from the lines I’ve seen!
DS: And quite a few do and they’re on line, some of them even buying books, and this is America: Celebrityhood.
SS: Are we just jealous as fellow authors?
DS: Uh…
SS: I’ve never had lines like that for any of my book readings.
DS: I know, well, you know how it is.

I love Dan Schorr.  He is an absolute lion of journalism.  He was relentless on Watergate, was a Cold War staple in Germany, and is the last of Edward R. Murrow’s Boys that is still reporting.

But, the guy is 93 years old.  Listening to his commentary now is like listening to your great-grandparents.  They have amazing stories about things that happened half a century ago, but aren’t really with it when it comes to today’s news. Continue Reading »

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Nov 19 2009

The Difference Between Business and Leisure Travel

Published by under travel

Penelope Trunk recently wrote about how to travel for business, with lots of really concrete practical tips.  Her overarching theme is an important one: when traveling for business, you are doing your job.  You are not having fun.  You are working – usually on one big, important thing that is meaningful both for the company and for your career.

When I travel for work, I make a point to live my regular life and maintain order, routine and normalcy.   Continue Reading »

2 responses so far

Nov 17 2009

Is Kleenex More Than Just a Tissue?

Published by under marketing

When you first start monitoring social media conversations, it’s like drinking from a fire hose.  There are lots of new information coming at you, and you have to decide how to respond to all of it.  This can lead to some mishaps as brands learn, but sometimes, it is downright ridiculous. Continue Reading »

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Nov 14 2009

Twitter Creates Two-Tiered Customer Service

Published by under marketing

Jackie Huba has a problem with her DSL, tweets about it, and gets a phone call from AT&T’s corporate customer service.  She declares that Twitter is “the killer app” for customer service.

But what about the people that are not on Twitter? Continue Reading »

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Nov 10 2009

How to Compete with FREE

Published by under book review,economics,marketing

Chris Anderson’s new book, Free: The Past and Future of a Radical Price, will scare you. And it should. If you’re in the business of selling anything, you need to think about how you might be able to give it away. Because if you don’t, someone else will. Continue Reading »

3 responses so far