You Might Even Thank Facebook for Automatically Sharing Your Data with Other Sites

Facebook recently announced that they will give up personally identifiable information to certain “approved” sites that use Facebook Connect. Within the tech industry, this is seen as a scary invasion of privacy, but I am not sure if it is really a very big deal. This isn’t a very big step forward from a marketing perspective, and in the end, most users will be better off.

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Lady Gaga’s Marketing Coup: the “Telephone” Video

The social media story of Lady Gaga is pretty phenomenal. The latest chapter is her new video “Telephone,” which is a whirlwind of amazing viral potential, product placement, skin, hair, clothes, and camp references. Whether you love it or hate it, chances are you’ll watch it.

Warning: the video may be NSFW, and this post may not be either, as it describes some of the themes of the video. Continue reading “Lady Gaga’s Marketing Coup: the “Telephone” Video”

The Four Ways To Add Value Now That Everything Is “Meta”

The simple fact of the matter is there are not that many news-worthy events that happen in a day. But, the amount of content is exploding. So, here’s what happens:

1. Something happens

2. People talk about what happened

3. People talk about what people said about what happened

4. People try to link what people said about what people said about what happened to a grand unifying theory

Let’s look at an example:

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Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something

Seth Godin has an interesting post about the rise of “drive by culture”. He argues that the dramatic rise in content found online, and the incredible ease of finding it, has created a culture of “clickers, stumblers, and jaded spectators.”

He is right. But he also misses the (obvious) way to fix this.

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Really, Nestle? Really? It’s Not 2006.

Welcome! If this is your first visit, I do emerging media strategy for White Horse. Let me know if we can help you.

Greenpeace just made a video about how Nestle uses palm oil from the Indonesian rainforest. It went viral.

Not surprisingly, a number of people (over 91,000 at last glance) became Fans of Nestle on Facebook, so that they could express their displeasure about Nestle’s sourcing methods.

But, here’s where the story gets bizarre. Continue reading “Really, Nestle? Really? It’s Not 2006.”

Give Away Your Ideas – Charge for Implementation

In the advertising world, there is much hand-wringing and consternation about doing work for pitches.

The basic argument is that doing work for pitches amounts to doing work for free. Of course, Creatives and many mid-size shops are aghast at this practice and want it to stop immediately.  “Our creativity is our life blood,” they declare, breathlessly.  “Why would we ever give it away?”

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