The Four Best Social Media Management Platforms for Corporate Marketers

UPDATE: For a more comprehensive overview of 10 SMMPs, please check out this new post for a downloadable report.

Total read time: 4 minutes (italicized highlights and chart); 15 minutes (full post)

It seems that every new marketing campaign comes with an accompanying Twitter account. In addition, the customer service department needs a couple (or many) distinct accounts. And certain key individuals, like your CMO, need their individual accounts. The slow creep of campaigns, positioning, and different department needs continue to expand, and suddenly, you realize that your company has a couple dozen Twitter accounts, several Facebook pages, and hundreds of personal accounts across multiple social networks.

The reality is that all of these accounts are needed – your product manager has a different focus than your customer support team, and you don’t want to mix together messages directed toward journalists with that campaign you did targeting stay-at-home-moms. But, you can’t even remember all of the handles, much less the passwords.

It’s time for a social media management platform.

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Enterprise 2.0: More Important Than Facebook

Amongst those that talk social media, the most popular conversation is Facebook. Mark Zuckerberg is the prom king, and the entire high school commons of the blogosphere knows what’s going on with him at all times. That’s part of the reason why WebMediaBrands acquired Social Times, publisher of allfacebook.com. Check out these uniques for All Facebook – growth has tripled in Q1 in part because of increased interest in the platform:

But, there is a much more important conversation that deserves more attention: how collaboration tools are changing internal operations within organizations. These cultural changes have little to do with Facebook, but the impact will be much greater than Facebook’s impact by itself.

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Cadmus Filters Twitter to Show What’s Actually Important

Spend any time on Twitter, and you quickly learn that looking at the unfiltered feed of tweets is like drinking from a firehose. There are a number of human ways of getting around this problem: setting a “Twitter check” appointment, or only reviewing certain Twitter lists. But, inevitably, you miss so much good stuff.

Enter Cadmus, which dramatically improves the signal/noise ratio, and gets you to the good stuff on Twitter fast.

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The Four Ways to Build Resonance with Twitter’s Promoted Tweets

Today Twitter announced their advertising platform, called Promoted Tweets. Twitter’s focus on message resonance is a large step forward in content marketing because it uses algorithms to determine valuable content within advertising units. This convergence of paid and earned media tactics raises the importance of effective content marketing strategies for digital marketers.

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