Jun 28 2010

Liveclicker Amps Up Conversions with Online Video

Published by under marketing

At this year’s SXSW, I attended a session on the future of online video, with Mark Cuban, who is part owner of HDNet, and Avner Ronen, CEO of Boxee. Ronen was bullish, declaring that the web would be the future of video. Cuban countered that video online would never have the heft and marketplace presence of traditional network and cable television (or, at least, not in the next 5-10 years).

The flaw in the debate is that both of them spoke about video as entertainment content only. That’s not surprising, given that both HDNet and Boxee are entertainment companies. But, this belies an important truth: historically, entertainment has been supported by advertising. But when products can create their own engaging content, then there is no need for retailers to support expensive entertainment creation.

This is the real future for online video. Companies become content creators, which supports their value proposition and sales pipeline. The practical uses of video content are much bigger than just entertainment. That’s where Liveclicker has built a unique offering.

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Jun 23 2010

Moving Carries Tremendous Externalities

Published by under economics

Sorry for the delay in updates. I have been in the process of moving, which has taken me away from blogging.

Now, everything is in the new house, and many things even have a place to live!

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Jun 07 2010

Mo Data, Mo Problems

Published by under marketing,technology

The era of big data is upon us. Over the past 20 years, we have seen a huge increase in the amount of data that the world produces. And it continues to grow. IDC estimates (PDF) that the world will have 988 exabytes (988 billion gigabytes) this year. That’s a 4x increase since 2006, and a forecast of 57% CAGR moving forward.

And that’s just the beginning.

We can’t even yet conceive of the new uses of all of this information. But they are coming, and they will bring both problems and opportunities.

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Jun 02 2010

Do You Turk? Use Mechanical Turk to Jumpstart Semantic Sites

Published by under social media,technology

One of the big challenges with social websites is getting them off the ground in the first place. It’s not Kevin Costner’s Field of Dreams – just because you built it, does not necessarily mean they will come.

And, there’s nothing sadder than a sparsely inhabited social space. It’s like when the conference room is way too big for the number of attendees. You feel alone, even when there’s a crowd.

So, when launching a social space, you must have a strategy in place to get people to generate content quickly. You have to get past The Dip, and get to the other side – where your community is creating that content without you pushing them.

Part of the equation is quality – your biggest advocates need to have a vocal presence. But, part is also quantity – and that’s where Amazon’s Mechanical Turk can help.

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