This is cross-posted on the White Horse blog – go there for all types of digital marketing goodness.
Recently, Downy fabric softener and Macy’s bedding department sponsored an event where comedian Mike Birbiglia slept in a Macy’s store window display for a week. People all over the world could watch “Mike in the Window” on Downy’s Facebook page, and see videos of him trying to sleep.
There are a lot of things that get my goat – but people that claim that social media is solely responsible for getting social media results is probably the worst.
In fact, there’s an entire marketing campaign ecosystem that goes in to pushing consumers into social channels, and then, if it’s good, they will share it with their friends.
That’s the subject of my new webinar with Lisa Osborne, White Horse’s Director of Media Services. Lisa and I approach marketing campaigns with an integrated mindset from the start – and we don’t get bogged down in territoriality between what is paid and what is social.
We talk through the benefits of this approach, and how to structure your own marketing efforts this way in our new webinar – which you can join for free tomorrow!
Register for the big event, and I look forward to the conversation!
This is cross-posted from the Quora Review, a blog about Quora.
A lot of people – especially new users – think Quora is hardtouse. And the sign up process is not as easy as it could be (as David Pogue recently pointed out). But Quora’s initial wonkiness actually helps it be a better site.
Because when something is great, you should have to work a little bit to get it. Continue Reading »