Feb 18 2011

Downy Blows A Huge Social Media Opportunity

Published by under marketing

This is cross-posted on the White Horse blog – go there for all types of digital marketing goodness.

Recently, Downy fabric softener and Macy’s bedding department sponsored an event where comedian Mike Birbiglia slept in a Macy’s store window display for a week. People all over the world could watch “Mike in the Window” on Downy’s Facebook page, and see videos of him trying to sleep.

If you’re asking “why?” right about now, you are not alone. Continue Reading »

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Feb 15 2011

How Social Media Marketers Lie

Published by under marketing,social media

There are a lot of things that get my goat – but people that claim that social media is solely responsible for getting social media results is probably the worst.

In fact, there’s an entire marketing campaign ecosystem that goes in to pushing consumers into social channels, and then, if it’s good, they will share it with their friends.

That’s the subject of my new webinar with Lisa Osborne, White Horse’s Director of Media Services. Lisa and I approach marketing campaigns with an integrated mindset from the start – and we don’t get bogged down in territoriality between what is paid and what is social.

We talk through the benefits of this approach, and how to structure your own marketing efforts this way in our new webinar – which you can join for free tomorrow!

Register for the big event, and I look forward to the conversation!

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Feb 07 2011

Beckett-Style Ad Agency Pitch

Published by under marketing,Uncategorized

This really happened to a friend of mine, who wishes to remain anonymous.

It’s sad (or hilarious, actually), but true – this stuff happens every day. You have to love the creative process to keep going back for more punishment.

One response so far

Feb 01 2011

It’s Not My Fault You Are New to Quora

Published by under Uncategorized

This is cross-posted from the Quora Review, a blog about Quora.

A lot of people – especially new users – think Quora is hard to use. And the sign up process is not as easy as it could be (as David Pogue recently pointed out). But Quora’s initial wonkiness actually helps it be a better site.

Because when something is great, you should have to work a little bit to get it. Continue Reading »

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