OK, I’ll admit it – I saw ‘2012’. I didn’t go of my own volition – my arm was twisted by a disaster-movie junkie (Michael and I even saw ‘The Day After Tomorrow’ – in the theater, no less!). But, I did learn that even at the end of days, with destruction imminent, brands will make us feel safer.
I didn’t go into this movie with a notepad in hand. But, the product placement was so awkward and so overwhelming that I came out of the theater and wrote out this list of brands that I saw just to purge them out of my brain. Continue reading “2012: The Future Is Full of Product Placement”
I used to love it, but I won’t be buying anyone else a gift subscription to ReadyMade Magazine. And, frankly, they can keep the rest of my subscription as well. No reason to send it to me anymore. Continue reading “Oh, ReadyMade, Why Hast Thou Forsaken Me?”
Amazon is a digital native company, which means that they think first about the customer, and the customer’s needs and goals. So, when they decided that they needed to start advertising on television, they went about the process in a way that activated their passionate and committed fan base. Continue reading “Amazon Crowdsources Television Advertising”
Clara Shih gives a good overview of what Facebook is good for in The Facebook Era (affiliate link). Of course, this book suffers from what all books, increasingly, suffer from: the fact that they’re books. By the time they are edited and published, 25% of the information is outdated. Continue reading “The Facebook Era: Useless for Intended Audience”
Justin Kownacki is great at taking down marketing douchebags, but misses the mark when talking about Microsoft’s Windows 7 campaign.
The basic premise is that he takes Microsoft to task for treating the customer like they don’t understand the technology, they don’t care about the technology, and they’re lazy. He is wrong – this campaign supports the customer and their goals. Continue reading “Windows 7 Campaign Hits the Mark”
I love Dan Schorr. He is an absolute lion of journalism. He was relentless on Watergate, was a Cold War staple in Germany, and is the last of Edward R. Murrow’s Boys that is still reporting.
But, the guy is 93 years old. Listening to his commentary now is like listening to your great-grandparents. They have amazing stories about things that happened half a century ago, but aren’t really with it when it comes to today’s news. Continue reading “Time for NPR’s Daniel Schorr to Retire”
Penelope Trunk recently wrote about how to travel for business, with lots of really concrete practical tips. Her overarching theme is an important one: when traveling for business, you are doing your job. You are not having fun. You are working – usually on one big, important thing that is meaningful both for the company and for your career.
When I travel for work, I make a point to live my regular life and maintain order, routine and normalcy. Continue reading “The Difference Between Business and Leisure Travel”
When you first start monitoring social media conversations, it’s like drinking from a fire hose. There are lots of new information coming at you, and you have to decide how to respond to all of it. This can lead to some mishaps as brands learn, but sometimes, it is downright ridiculous. Continue reading “Is Kleenex More Than Just a Tissue?”
Jackie Huba has a problem with her DSL, tweets about it, and gets a phone call from AT&T’s corporate customer service. She declares that Twitter is “the killer app” for customer service.
But what about the people that are not on Twitter? Continue reading “Twitter Creates Two-Tiered Customer Service”