When you first start monitoring social media conversations, it’s like drinking from a fire hose. There are lots of new information coming at you, and you have to decide how to respond to all of it. This can lead to some mishaps as brands learn, but sometimes, it is downright ridiculous. Continue reading “Is Kleenex More Than Just a Tissue?”
But what about the people that are not on Twitter? Continue reading “Twitter Creates Two-Tiered Customer Service”
Chris Anderson’s new book, Free: The Past and Future of a Radical Price, will scare you. And it should. If you’re in the business of selling anything, you need to think about how you might be able to give it away. Because if you don’t, someone else will. Continue reading “How to Compete with FREE”
There’s a movement afoot to “kill IE6” (see IE6 update, killie6.com, ie6nomore.com) once and for all. Internet Explorer 6 debuted in 2001 and was a great browser for the time. But the Web has moved on, and IE6 is holding it back. Continue reading “Why IE6 is Hurting Your Web Site”
Lizabeth Cohen, author of A Consumers’ Republic, is a good resource for marketers looking at how we will start to emerge from the current recession and how the new consumption landscape may be different on the other side. Recently, she was interviewed forAdAge. Continue reading “Insights From the Trenches”
With the recession in full swing, new product launches are down 51% in 2008. Firms are taking a more cautious approach to finding and developing new products, and axing ideas earlier in the development cycle. Continue reading “Use Conversation Audits for Your R&D”
The most recent addition to my (long) list of Web sites I can’t live without is Netflix. I know that an entertainment site is an odd choice for something you can’t live without, but during a recession every penny counts, and Netflix is saving me thousands of pennies each month. What I didn’t expect was how much better my TV watching experience would become. Netflix has found a way to do way more with much less. My great-grandmother, who lived through the Depression, would have been so proud. Continue reading “Superior Usability Was the Unexpected Surprise: The Web site I Can’t Live Without”
A quick multiple choice question:
What does it mean that you can now tweet with your thoughts?
A. A media-savvy PhD candidate knew how to get some attention
B. Resistance is futile—you will be assimilated
C. Twitter is mainstream
D. Twitter is passé—social networking via thought is the new, new thing Continue reading “Are You in the New Now?”
Or, at least they should.
Recently, the iPhone reached a significant milestone: 1 billion apps downloaded. No matter what industry you are in, your customers are connecting with the Web and with brands in exciting ways—in ways that are more personal than ever before. Are they connecting with yours? Continue reading “Your Customers Have You Right Where They Want You”
Now that you have accounts on Facebook, Twitter, MySpace, Delicious, Digg, LinkedIn, Flickr, and probably a dozen other social networking sites, did you ever notice how annoying it is to update your status? Share a photo? Inevitably, some of your contacts are on one network, others on another, and you end up spending more time on the care and feeding of your online networks than it took you to take the photo in the first place. If you manage the online presence for your brand, there are simply not enough hours in the day to be active on all of the networks. Continue reading “The Second Wave of Social Networking: Aggregators”