Superior Usability Was the Unexpected Surprise: The Web site I Can’t Live Without

The most recent addition to my (long) list of Web sites I can’t live without is Netflix. I know that an entertainment site is an odd choice for something you can’t live without, but during a recession every penny counts, and Netflix is saving me thousands of pennies each month. What I didn’t expect was how much better my TV watching experience would become. Netflix has found a way to do way more with much less. My great-grandmother, who lived through the Depression, would have been so proud. Continue reading “Superior Usability Was the Unexpected Surprise: The Web site I Can’t Live Without”

The Second Wave of Social Networking: Aggregators

Now that you have accounts on Facebook, Twitter, MySpace, Delicious, Digg, LinkedIn, Flickr, and probably a dozen other social networking sites, did you ever notice how annoying it is to update your status? Share a photo? Inevitably, some of your contacts are on one network, others on another, and you end up spending more time on the care and feeding of your online networks than it took you to take the photo in the first place. If you manage the online presence for your brand, there are simply not enough hours in the day to be active on all of the networks. Continue reading “The Second Wave of Social Networking: Aggregators”