I wrote a piece that reviews several important social media content curation tools that went live on Social Media Examiner today. You can check it out here.
If you’ve visited my site from Social Media Examiner, welcome! I hope you poke around and take a look at some of the other content I’ve written about using social media for content curation.
I’ve written about all of the ways that people are curating social media content; why social media curators are not “just filters” (as some ego-driven, threatened museum folks have declared), how to build resonance with new Twitter marketing tactics, and another curation tool that I can highly recommend.
I have some more content coming about the emerging toolset for content curation, so stick around or subscribe via RSS.
The magazine industry is running a new campaign that declares that people surf online, but “swim in magazines.” On the one hand, it’s a rather obvious way to distinguish the (in some circles) questionable future of magazines. On the other hand, the ads are right. Continue reading “Solving the Content Challenge Will Move the Web Forward”
Previously, I talked about how marketers need lots of content – way more content than they can produce themselves. That’s where the emerging category of curation tools becomes an important part of the online marketer’s arsenal.
Curation tools help push a lot of content through your site. That’s a good thing – you stay relevant in search engine results, and keep popping up in social spaces every time a new piece of content goes up on your site. Continue reading “HiveFire: Content Curation for Marketers”
Spend any time on Twitter, and you quickly learn that looking at the unfiltered feed of tweets is like drinking from a firehose. There are a number of human ways of getting around this problem: setting a “Twitter check” appointment, or only reviewing certain Twitter lists. But, inevitably, you miss so much good stuff.
Enter Cadmus, which dramatically improves the signal/noise ratio, and gets you to the good stuff on Twitter fast.
Continue reading “Cadmus Filters Twitter to Show What’s Actually Important”
Seth Godin has an interesting post about the rise of “drive by culture”. He argues that the dramatic rise in content found online, and the incredible ease of finding it, has created a culture of “clickers, stumblers, and jaded spectators.”
He is right. But he also misses the (obvious) way to fix this.
Continue reading “Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something”