What do you expect for a dollar?
If you think your standards are low, think again. What’s the ratio of free apps on your iPhone, to 99 cent apps? How many albums have you streamed, vs. digital downloads you have bought?
Consumers expect more than ever – regardless of price point. Two factors contribute to this continual bar-raising in the consumer’s mind: Continue reading “How to Never Get That First Dollar from the Customer”
Recently I logged in to my Comcast account to print off a copy of my bill. There was a byzantine labyrinth of new authorizations to go through – apparently they are changing the interface to a “mySignIn” portal-style account information (incidentally, who else’s sign in would I be using? Why the annoying, redundant nomenclature?). So, of course, new Terms and Conditions to agree to, then on to the account information screen.
Wait, just one problem: under my account number I had a cryptic message that read, “This account may not be accessed until the owner makes the account secure.”
Uh oh. Continue reading “Comcast Customer Service People Don’t Suck – But Their Systems Do”