Jamie Beckland

Why the future of #music is brighter than ever. Hint: a smaller industry is better for the art formMany hands have been wrung about the future of music. The music industry has seen year over year of increasingly steep declines for a decade. Think about that for a minute: in 2001, the business fell by [...]

@AwarenessInc adds @Foursquare integration – 1000s of tips in multiple locations, all at onceAwareness Inc is one of the vendors that I reported on in my report on ten social media management platforms (download here). In a sign of how fast the industry is moving, even before the final report was released, Awareness had made [...]

In-depth review of 10 social media management platforms – plus needs checklist for marketers #SoMe #SoMeMaAfter working with the social media management space for a number of months, and watching a new industry being born, I thought it was about time for a comprehensive review of the products and tools that are out there. You [...]

Do you Turk? How to jumpstart semantic and social sites with original contentOne of the big challenges with social websites is getting them off the ground in the first place. It’s not Kevin Costner’s Field of Dreams – just because you built it, does not necessarily mean they will come. And, there’s nothing sadder than [...]

How @jbernoff's & @augieray's peer influence analysis should inform your website #content strategyTotal read time: 4 minutes Recently, Augie Ray and Josh Bernoff at Forrester Research released a new study on “peer influence analysis” – a systematic, data-driven way to determine who the influencers are for a particular brand, and understand the social channels in which they [...]

How social media is like cocaine – with props to @BillCosby, circa 1983Growing up, I must have watched “Bill Cosby, Himself” at least 40 times. I can recite most of it to you from memory even today. I’ll spare you that trauma, but Cosby has his finger on the pulse of cocaine (this whole clip [...]

Social media management platforms are a critical tool for digital marketers. I review several of the most impressive tools, and offer pros and cons of each platform in order to evaluate which is right for you.

Social media journalism needs to change – Enterprise 2.0 is way more important than FacebookAmongst those that talk social media, the most popular conversation is Facebook. Mark Zuckerberg is the prom king, and the entire high school commons of the blogosphere knows what’s going on with him at all times. That’s part of the reason [...]

How @thecadmus filters Twitter to show what's actually importantSpend any time on Twitter, and you quickly learn that looking at the unfiltered feed of tweets is like drinking from a firehose. There are a number of human ways of getting around this problem: setting a “Twitter check” appointment, or only reviewing certain Twitter lists. But, [...]

The four ways to build resonance with Twitter's Promoted TweetsToday Twitter announced their advertising platform, called Promoted Tweets. Twitter’s focus on message resonance is a large step forward in content marketing because it uses algorithms to determine valuable content within advertising units. This convergence of paid and earned media tactics raises the importance of effective content marketing [...]