Jan 20 2010

How More Content Leads to Better Content

Published by under televison

NBC’s Jeffrey Zucker is being attacked for his now-obvious misstep in moving Jay Leno to the 10 PM slot. ┬áLeno has not done well in the slot, and NBC affiliates are screaming bloody murder that their lead-in to their 11 PM news slot (the most profitable broadcast of the day for most affiliates) has been decimated.

So, Zucker is pulling the plug, and the whole grand experiment of a chat show in primetime will come to an end.

But, while this experiment may have gone awry, it doesn’t mean that the long-term trends have changed.

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