May
05
2010
HiveFire is a useful content curation tool for marketersPreviously, I talked about how marketers need lots of content – way more content than they can produce themselves. That’s where the emerging category of curation tools becomes an important part of the online marketer’s arsenal. Curation tools help push a lot of content through your site. That’s [...]
May
02
2010
How content leads to sales, and how your sales team is circumvented by the webIn a complex sale, the path from awareness to purchase is long and fraught with distraction. Many different stakeholders are consulted at different times, and with different information needs. The business analyst who is looking to streamline a process might initially [...]
Apr
20
2010
How @thecadmus filters Twitter to show what's actually importantSpend any time on Twitter, and you quickly learn that looking at the unfiltered feed of tweets is like drinking from a firehose. There are a number of human ways of getting around this problem: setting a “Twitter check” appointment, or only reviewing certain Twitter lists. But, [...]
Dec
17
2009
The hottest emerging media question of 2009 was “What is Twitter’s Business Model?” Many pondered, many posited, and few hints were given. But, taking a breath before committing to a revenue model is a good thing for Twitter. A completely new, never-before-experienced service like Twitter needs time to grow. Users need to play with it. [...]
Aug
14
2009
There’s a movement afoot to “kill IE6” (see IE6 update, killie6.com, ie6nomore.com) once and for all. Internet Explorer 6 debuted in 2001 and was a great browser for the time. But the Web has moved on, and IE6 is holding it back.
May
03
2009
The most recent addition to my (long) list of Web sites I can’t live without is Netflix. I know that an entertainment site is an odd choice for something you can’t live without, but during a recession every penny counts, and Netflix is saving me thousands of pennies each month. What I didn’t expect was [...]