Archive for the 'websites' Category

May 05 2010

HiveFire: Content Curation for Marketers

Published by jamie under curation,marketing,websites

HiveFire is a useful content curation tool for marketersPreviously, I talked about how marketers need lots of content – way more content than they can produce themselves. That’s where the emerging category of curation tools becomes an important part of the online marketer’s arsenal. Curation tools help push a lot of content through your site. That’s [...]

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May 02 2010

How Content Leads to Sales

Published by jamie under marketing,websites

How content leads to sales, and how your sales team is circumvented by the webIn a complex sale, the path from awareness to purchase is long and fraught with distraction. Many different stakeholders are consulted at different times, and with different information needs. The business analyst who is looking to streamline a process might initially [...]

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Apr 20 2010

Cadmus Filters Twitter to Show What’s Actually Important

How @thecadmus filters Twitter to show what's actually importantSpend any time on Twitter, and you quickly learn that looking at the unfiltered feed of tweets is like drinking from a firehose. There are a number of human ways of getting around this problem: setting a “Twitter check” appointment, or only reviewing certain Twitter lists. But, [...]

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Dec 17 2009

Twitter Contributors Adds Essential Business Functionality

Published by jamie under marketing,social media,websites

The hottest emerging media question of 2009 was “What is Twitter’s Business Model?”  Many pondered, many posited, and few hints were given. But, taking a breath before committing to a revenue model is a good thing for Twitter.  A completely new, never-before-experienced service like Twitter needs time to grow.  Users need to play with it. [...]

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Aug 14 2009

Why IE6 is Hurting Your Web Site

Published by admin under websites

There’s a movement afoot to “kill IE6” (see IE6 update, killie6.com, ie6nomore.com) once and for all. Internet Explorer 6 debuted in 2001 and was a great browser for the time. But the Web has moved on, and IE6 is holding it back.

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May 03 2009

Superior Usability Was the Unexpected Surprise: The Web site I Can’t Live Without

Published by admin under marketing,websites

The most recent addition to my (long) list of Web sites I can’t live without is Netflix. I know that an entertainment site is an odd choice for something you can’t live without, but during a recession every penny counts, and Netflix is saving me thousands of pennies each month. What I didn’t expect was [...]

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