HiveFire: Content Curation for Marketers

Previously, I talked about how marketers need lots of content – way more content than they can produce themselves. That’s where the emerging category of curation tools becomes an important part of the online marketer’s arsenal.

Curation tools help push a lot of content through your site. That’s a good thing – you stay relevant in search engine results, and keep popping up in social spaces every time a new piece of content goes up on your site. Continue reading “HiveFire: Content Curation for Marketers”

How Content Leads to Sales

In a complex sale, the path from awareness to purchase is long and fraught with distraction. Many different stakeholders are consulted at different times, and with different information needs. The business analyst who is looking to streamline a process might initially find your service. The system engineer then needs to vet whether it will fit into the existing structures. The C-suite needs to understand how this piece fits in with the larger business roadmap. And the end user needs to understand how the new solution will be better than the current one.

Continue reading “How Content Leads to Sales”

Cadmus Filters Twitter to Show What’s Actually Important

Spend any time on Twitter, and you quickly learn that looking at the unfiltered feed of tweets is like drinking from a firehose. There are a number of human ways of getting around this problem: setting a “Twitter check” appointment, or only reviewing certain Twitter lists. But, inevitably, you miss so much good stuff.

Enter Cadmus, which dramatically improves the signal/noise ratio, and gets you to the good stuff on Twitter fast.

Continue reading “Cadmus Filters Twitter to Show What’s Actually Important”

Twitter Contributors Adds Essential Business Functionality

The hottest emerging media question of 2009 was “What is Twitter’s Business Model?”  Many pondered, many posited, and few hints were given.

But, taking a breath before committing to a revenue model is a good thing for Twitter.  A completely new, never-before-experienced service like Twitter needs time to grow.  Users need to play with it.  They need to see what’s possible.  Then, they need to decide how they are going to use it.  And Twitter used 2009 to really listen and understand its users and their needs.

Now, we’re starting to see the results of all that listening. Continue reading “Twitter Contributors Adds Essential Business Functionality”

Superior Usability Was the Unexpected Surprise: The Web site I Can’t Live Without

The most recent addition to my (long) list of Web sites I can’t live without is Netflix. I know that an entertainment site is an odd choice for something you can’t live without, but during a recession every penny counts, and Netflix is saving me thousands of pennies each month. What I didn’t expect was how much better my TV watching experience would become. Netflix has found a way to do way more with much less. My great-grandmother, who lived through the Depression, would have been so proud. Continue reading “Superior Usability Was the Unexpected Surprise: The Web site I Can’t Live Without”