Today Twitter announced their advertising platform, called Promoted Tweets. Twitter’s focus on message resonance is a large step forward in content marketing because it uses algorithms to determine valuable content within advertising units. This convergence of paid and earned media tactics raises the importance of effective content marketing strategies for digital marketers.
When you first start monitoring social media conversations, it’s like drinking from a fire hose. There are lots of new information coming at you, and you have to decide how to respond to all of it. This can lead to some mishaps as brands learn, but sometimes, it is downright ridiculous. Continue reading “Is Kleenex More Than Just a Tissue?”