Feb 07 2011

Beckett-Style Ad Agency Pitch

Published by under marketing,Uncategorized

This really happened to a friend of mine, who wishes to remain anonymous.

It’s sad (or hilarious, actually), but true – this stuff happens every day. You have to love the creative process to keep going back for more punishment.

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Nov 29 2009

Amazon Crowdsources Television Advertising

Published by under marketing,social media

Amazon is a digital native company, which means that they think first about the customer, and the customer’s needs and goals. ┬áSo, when they decided that they needed to start advertising on television, they went about the process in a way that activated their passionate and committed fan base. Continue Reading »

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