Awareness Inc is one of the vendors that I reported on in my report on ten social media management platforms (download here).
In a sign of how fast the industry is moving, even before the final report was released, Awareness had made a major move to shift their platform and allow for a much broader range of marketing and engagement activities on their platform. This brings a lot of relevance to a strong platform for corporate marketers.
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After working with the social media management space for a number of months, and watching a new industry being born, I thought it was about time for a comprehensive review of the products and tools that are out there. You can jump right over to download the report now. Continue Reading »