Jul 07 2010

Awareness Shifts From Campaign to Engagement Model

Published by under marketing,social media

Awareness Inc is one of the vendors that I reported on in my report on ten social media management platforms (download here).

In a sign of how fast the industry is moving, even before the final report was released, Awareness had made a major move to shift their platform and allow for a much broader range of marketing and engagement activities on their platform. This brings a lot of relevance to a strong platform for corporate marketers.

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Apr 20 2010

Cadmus Filters Twitter to Show What’s Actually Important

Spend any time on Twitter, and you quickly learn that looking at the unfiltered feed of tweets is like drinking from a firehose. There are a number of human ways of getting around this problem: setting a “Twitter check” appointment, or only reviewing certain Twitter lists. But, inevitably, you miss so much good stuff.

Enter Cadmus, which dramatically improves the signal/noise ratio, and gets you to the good stuff on Twitter fast.

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