Mar 20 2010

Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something

Published by under curation,social media,technology

Seth Godin has an interesting post about the rise of “drive by culture”. He argues that the dramatic rise in content found online, and the incredible ease of finding it, has created a culture of “clickers, stumblers, and jaded spectators.”

He is right. But he also misses the (obvious) way to fix this.

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Nov 29 2009

Amazon Crowdsources Television Advertising

Published by under marketing,social media

Amazon is a digital native company, which means that they think first about the customer, and the customer’s needs and goals. ┬áSo, when they decided that they needed to start advertising on television, they went about the process in a way that activated their passionate and committed fan base. Continue Reading »

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