Here’s my latest post on the White Horse Blog.
At the dawn of 2011, the hottest trend in social marketing is the “daily deal” Web site, of which Groupon is the poster child. I’m not restricting my ire to Groupon alone here, but since they are the best known, you can take every instance of “Groupon” in this post to mean “any daily-deal Web site.”
Groupon is terrible for small business. Continue reading “Groupon Locusts and the Coming Small Business Apocalypse”