Feb 18 2011

Downy Blows A Huge Social Media Opportunity

Published by under marketing

This is cross-posted on the White Horse blog – go there for all types of digital marketing goodness.

Recently, Downy fabric softener and Macy’s bedding department sponsored an event where comedian Mike Birbiglia slept in a Macy’s store window display for a week. People all over the world could watch “Mike in the Window” on Downy’s Facebook page, and see videos of him trying to sleep.

If you’re asking “why?” right about now, you are not alone. Continue Reading »

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