Jul 07 2010

Awareness Shifts From Campaign to Engagement Model

Published by under marketing,social media

Awareness Inc is one of the vendors that I reported on in my report on ten social media management platforms (download here).

In a sign of how fast the industry is moving, even before the final report was released, Awareness had made a major move to shift their platform and allow for a much broader range of marketing and engagement activities on their platform. This brings a lot of relevance to a strong platform for corporate marketers.

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