Jul 07 2010

Awareness Shifts From Campaign to Engagement Model

Published by under marketing,social media

Awareness Inc is one of the vendors that I reported on in my report on ten social media management platforms (download here).

In a sign of how fast the industry is moving, even before the final report was released, Awareness had made a major move to shift their platform and allow for a much broader range of marketing and engagement activities on their platform. This brings a lot of relevance to a strong platform for corporate marketers.

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May 18 2010

Game Mechanics: The Most Important Online Tactic You’re Not Using

Published by under marketing,technology

Total read time: 5 minutes

Games have been around for thousands of years. But while Go and Chess are complicated (and have even been proven to correlate with intelligence), for most of history, games have not been taken seriously. Until video games came along. In the span of 30 years, a great gaming industry was built. Nintendo, Electronic Arts, Sony, Atari, and Microsoft owe billions of dollars in revenue each year to games. The video game industry is now worth more than $18BN (incidentally, that’s more than the movie industry). And Zynga, the social gaming company that created Farmville and Mafia Wars on Facebook, went from a valuation of $1BN last year to $3BN in February, to $5BN in April. Continue Reading »

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Mar 29 2010

Google Will Lose the Social Wars…And That’s OK

Published by under social media,technology

Google was built on search. It was not built on social. And, to thrive in the space, you have to have social running through your veins.

But, in their fight for social relevance, they will force the other players to play fair. So, thanks, Google! Continue Reading »

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