Jan 28 2010
After being neglected for years, company-sponsored forums and boards are being resurrected under the auspices of socializing brands. For many complicated products and services, customers are self-sorting on forums, demonstrating their expertise and ability to solve problems for others. If managed properly, today’s brightest customers will be tomorrow’s best employees. Human Resources departments, which struggle to find candidates that are already knowledgeable about the business, will be able to source an active, engaged talent pool directly from their company resources.