Jul 19 2010

How to Never Get That First Dollar from the Customer

Published by under customer serivice,marketing

What do you expect for a dollar?

If you think your standards are low, think again. What’s the ratio of free apps on your iPhone, to 99 cent apps? How many albums have you streamed, vs. digital downloads you have bought?

Consumers expect more than ever – regardless of price point. Two factors contribute to this continual bar-raising in the consumer’s mind: Continue Reading »

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Apr 27 2009

Your Customers Have You Right Where They Want You

Published by under marketing,mobile

Or, at least they should.

Recently, the iPhone reached a significant milestone: 1 billion apps downloaded. No matter what industry you are in, your customers are connecting with the Web and with brands in exciting ways—in ways that are more personal than ever before. Are they connecting with yours? Continue Reading »

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