Apr 13 2010

The Four Ways to Build Resonance with Twitter’s Promoted Tweets

Published by under marketing,social media,technology

Today Twitter announced their advertising platform, called Promoted Tweets.¬†Twitter’s focus on message resonance is a large step forward in content marketing because it uses algorithms to determine valuable content within advertising units. This convergence¬†of paid and earned media tactics raises the importance of effective content marketing strategies for digital marketers.

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