May 05 2010

HiveFire: Content Curation for Marketers

Published by under curation,marketing,websites

Previously, I talked about how marketers need lots of content – way more content than they can produce themselves.┬áThat’s where the emerging category of curation tools becomes an important part of the online marketer’s arsenal.

Curation tools help push a lot of content through your site. That’s a good thing – you stay relevant in search engine results, and keep popping up in social spaces every time a new piece of content goes up on your site. Continue Reading »

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Mar 27 2010

You Might Even Thank Facebook for Automatically Sharing Your Data with Other Sites

Facebook recently announced that they will give up personally identifiable information to certain “approved” sites that use Facebook Connect. Within the tech industry, this is seen as a scary invasion of privacy, but I am not sure if it is really a very big deal. This isn’t a very big step forward from a marketing perspective, and in the end, most users will be better off.

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