Jun 02 2010

Do You Turk? Use Mechanical Turk to Jumpstart Semantic Sites

Published by under social media,technology

One of the big challenges with social websites is getting them off the ground in the first place. It’s not Kevin Costner’s Field of Dreams – just because you built it, does not necessarily mean they will come.

And, there’s nothing sadder than a sparsely inhabited social space. It’s like when the conference room is way too big for the number of attendees. You feel alone, even when there’s a crowd.

So, when launching a social space, you must have a strategy in place to get people to generate content quickly. You have to get past The Dip, and get to the other side – where your community is creating that content without you pushing them.

Part of the equation is quality – your biggest advocates need to have a vocal presence. But, part is also quantity – and that’s where Amazon’s Mechanical Turk can help.

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