Game Mechanics: The Most Important Online Tactic You’re Not Using

Total read time: 5 minutes

Games have been around for thousands of years. But while Go and Chess are complicated (and have even been proven to correlate with intelligence), for most of history, games have not been taken seriously. Until video games came along. In the span of 30 years, a great gaming industry was built. Nintendo, Electronic Arts, Sony, Atari, and Microsoft owe billions of dollars in revenue each year to games. The video game industry is now worth more than $18BN (incidentally, that’s more than the movie industry). And Zynga, the social gaming company that created Farmville and Mafia Wars on Facebook, went from a valuation of $1BN last year to $3BN in February, to $5BN in April. Continue reading “Game Mechanics: The Most Important Online Tactic You’re Not Using”

Windows 7 Campaign Hits the Mark

Justin Kownacki is great at taking down marketing douchebags, but misses the mark when talking about Microsoft’s Windows 7 campaign.

The basic premise is that he takes Microsoft to task for treating the customer like they don’t understand the technology, they don’t care about the technology, and they’re lazy.  He is wrong – this campaign supports the customer and their goals. Continue reading “Windows 7 Campaign Hits the Mark”