May 18 2010

Game Mechanics: The Most Important Online Tactic You’re Not Using

Published by under marketing,technology

Total read time: 5 minutes

Games have been around for thousands of years. But while Go and Chess are complicated (and have even been proven to correlate with intelligence), for most of history, games have not been taken seriously. Until video games came along. In the span of 30 years, a great gaming industry was built. Nintendo, Electronic Arts, Sony, Atari, and Microsoft owe billions of dollars in revenue each year to games. The video game industry is now worth more than $18BN (incidentally, that’s more than the movie industry). And Zynga, the social gaming company that created Farmville and Mafia Wars on Facebook, went from a valuation of $1BN last year to $3BN in February, to $5BN in April. Continue Reading »

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Mar 29 2010

Google Will Lose the Social Wars…And That’s OK

Published by under social media,technology

Google was built on search. It was not built on social. And, to thrive in the space, you have to have social running through your veins.

But, in their fight for social relevance, they will force the other players to play fair. So, thanks, Google! Continue Reading »

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Nov 23 2009

Windows 7 Campaign Hits the Mark

Published by under marketing

Justin Kownacki is great at taking down marketing douchebags, but misses the mark when talking about Microsoft’s Windows 7 campaign.

The basic premise is that he takes Microsoft to task for treating the customer like they don’t understand the technology, they don’t care about the technology, and they’re lazy.  He is wrong – this campaign supports the customer and their goals. Continue Reading »

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Aug 14 2009

Why IE6 is Hurting Your Web Site

Published by under websites

There’s a movement afoot to “kill IE6” (see IE6 updatekillie6.comie6nomore.com) once and for all. Internet Explorer 6 debuted in 2001 and was a great browser for the time. But the Web has moved on, and IE6 is holding it back. Continue Reading »

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