Feb 15 2011

How Social Media Marketers Lie

Published by under marketing,social media

There are a lot of things that get my goat – but people that claim that social media is solely responsible for getting social media results is probably the worst.

In fact, there’s an entire marketing campaign ecosystem that goes in to pushing consumers into social channels, and then, if it’s good, they will share it with their friends.

That’s the subject of my new webinar with Lisa Osborne, White Horse’s Director of Media Services. Lisa and I approach marketing campaigns with an integrated mindset from the start – and we don’t get bogged down in territoriality between what is paid and what is social.

We talk through the benefits of this approach, and how to structure your own marketing efforts this way in our new webinar – which you can join for free tomorrow!

Register for the big event, and I look forward to the conversation!

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Apr 13 2010

The Four Ways to Build Resonance with Twitter’s Promoted Tweets

Published by under marketing,social media,technology

Today Twitter announced their advertising platform, called Promoted Tweets.¬†Twitter’s focus on message resonance is a large step forward in content marketing because it uses algorithms to determine valuable content within advertising units. This convergence¬†of paid and earned media tactics raises the importance of effective content marketing strategies for digital marketers.

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