Jul 19 2010

How to Never Get That First Dollar from the Customer

Published by under customer serivice,marketing

What do you expect for a dollar?

If you think your standards are low, think again. What’s the ratio of free apps on your iPhone, to 99 cent apps? How many albums have you streamed, vs. digital downloads you have bought?

Consumers expect more than ever – regardless of price point.¬†Two factors contribute to this continual bar-raising in the consumer’s mind: Continue Reading »

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Mar 17 2010

Unconsumption Presentation Causes Twitter Kerfuffle At SXSW

Published by under lifestyle design,marketing

One of the SXSW sessions I was most intrigued about this year was Digital’s Emerging Role in Unconsumption, given by Nita Rollins of Resource Interactive. The session description asks some provocative questions about this emerging trend. But, the session was made even more interesting by the backchannel uprising…

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