Mar 01 2010
Give Away Your Ideas – Charge for Implementation
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In the advertising world, there is much hand-wringing and consternation about doing work for pitches.
The basic argument is that doing work for pitches amounts to doing work for free. Of course, Creatives and many mid-size shops are aghast at this practice and want it to stop immediately. ”Our creativity is our life blood,” they declare, breathlessly. ”Why would we ever give it away?”