Feb 15 2011

How Social Media Marketers Lie

Published by under marketing,social media

There are a lot of things that get my goat – but people that claim that social media is solely responsible for getting social media results is probably the worst.

In fact, there’s an entire marketing campaign ecosystem that goes in to pushing consumers into social channels, and then, if it’s good, they will share it with their friends.

That’s the subject of my new webinar with Lisa Osborne, White Horse’s Director of Media Services. Lisa and I approach marketing campaigns with an integrated mindset from the start – and we don’t get bogged down in territoriality between what is paid and what is social.

We talk through the benefits of this approach, and how to structure your own marketing efforts this way in our new webinar – which you can join for free tomorrow!

Register for the big event, and I look forward to the conversation!

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Jul 02 2010

In-Depth Report on Ten Social Media Management Platforms

Published by under marketing,social media,technology

After working with the social media management space for a number of months, and watching a new industry being born, I thought it was about time for a comprehensive review of the products and tools that are out there. You can jump right over to¬†download the report now. Continue Reading »

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