Nov 23 2009

Windows 7 Campaign Hits the Mark

Published by under marketing

Justin Kownacki is great at taking down marketing douchebags, but misses the mark when talking about Microsoft’s Windows 7 campaign.

The basic premise is that he takes Microsoft to task for treating the customer like they don’t understand the technology, they don’t care about the technology, and they’re lazy.  He is wrong – this campaign supports the customer and their goals. Continue Reading »

2 responses so far

Jun 30 2009

Insights From the Trenches

Published by under book review,social media

Lizabeth Cohen, author of A Consumers’ Republic, is a good resource for marketers looking at how we will start to emerge from the current recession and how the new consumption landscape may be different on the other side. Recently, she was interviewed forAdAge. Continue Reading »

No responses yet

May 08 2009

Use Conversation Audits for Your R&D

Published by under social media

With the recession in full swing, new product launches are down 51% in 2008. Firms are taking a more cautious approach to finding and developing new products, and axing ideas earlier in the development cycle. Continue Reading »

No responses yet