Feb 18 2011

Downy Blows A Huge Social Media Opportunity

Published by under marketing

This is cross-posted on the White Horse blog – go there for all types of digital marketing goodness.

Recently, Downy fabric softener and Macy’s bedding department sponsored an event where comedian Mike Birbiglia slept in a Macy’s store window display for a week. People all over the world could watch “Mike in the Window” on Downy’s Facebook page, and see videos of him trying to sleep.

If you’re asking “why?” right about now, you are not alone. Continue Reading »

One response so far

Jul 02 2010

In-Depth Report on Ten Social Media Management Platforms

Published by under marketing,social media,technology

After working with the social media management space for a number of months, and watching a new industry being born, I thought it was about time for a comprehensive review of the products and tools that are out there. You can jump right over to download the report now. Continue Reading »

9 responses so far

May 12 2010

Social Media is Like Cocaine

Growing up, I must have watched “Bill Cosby, Himself” at least 40 times. I can recite most of it to you from memory even today. I’ll spare you that trauma, but Cosby has his finger on the pulse of cocaine (this whole clip is hilarious, but his discussion of cocaine starts at 3:30):

Continue Reading »

3 responses so far

Apr 26 2010

The Four Best Social Media Management Platforms for Corporate Marketers

Published by under marketing,social media

UPDATE: For a more comprehensive overview of 10 SMMPs, please check out this new post for a downloadable report.

Total read time: 4 minutes (italicized highlights and chart); 15 minutes (full post)

It seems that every new marketing campaign comes with an accompanying Twitter account. In addition, the customer service department needs a couple (or many) distinct accounts. And certain key individuals, like your CMO, need their individual accounts. The slow creep of campaigns, positioning, and different department needs continue to expand, and suddenly, you realize that your company has a couple dozen Twitter accounts, several Facebook pages, and hundreds of personal accounts across multiple social networks.

The reality is that all of these accounts are needed – your product manager has a different focus than your customer support team, and you don’t want to mix together messages directed toward journalists with that campaign you did targeting stay-at-home-moms. But, you can’t even remember all of the handles, much less the passwords.

It’s time for a social media management platform.

Continue Reading »

21 responses so far

Apr 20 2010

Cadmus Filters Twitter to Show What’s Actually Important

Spend any time on Twitter, and you quickly learn that looking at the unfiltered feed of tweets is like drinking from a firehose. There are a number of human ways of getting around this problem: setting a “Twitter check” appointment, or only reviewing certain Twitter lists. But, inevitably, you miss so much good stuff.

Enter Cadmus, which dramatically improves the signal/noise ratio, and gets you to the good stuff on Twitter fast.

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Mar 20 2010

Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something

Published by under curation,social media,technology

Seth Godin has an interesting post about the rise of “drive by culture”. He argues that the dramatic rise in content found online, and the incredible ease of finding it, has created a culture of “clickers, stumblers, and jaded spectators.”

He is right. But he also misses the (obvious) way to fix this.

Continue Reading »

10 responses so far

Mar 17 2010

Unconsumption Presentation Causes Twitter Kerfuffle At SXSW

Published by under lifestyle design,marketing

One of the SXSW sessions I was most intrigued about this year was Digital’s Emerging Role in Unconsumption, given by Nita Rollins of Resource Interactive. The session description asks some provocative questions about this emerging trend. But, the session was made even more interesting by the backchannel uprising…

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