Apr 26 2010
UPDATE: For a more comprehensive overview of 10 SMMPs, please check out this new post for a downloadable report.
Total read time: 4 minutes (italicized highlights and chart); 15 minutes (full post)
It seems that every new marketing campaign comes with an accompanying Twitter account. In addition, the customer service department needs a couple (or many) distinct accounts. And certain key individuals, like your CMO, need their individual accounts. The slow creep of campaigns, positioning, and different department needs continue to expand, and suddenly, you realize that your company has a couple dozen Twitter accounts, several Facebook pages, and hundreds of personal accounts across multiple social networks.
The reality is that all of these accounts are needed – your product manager has a different focus than your customer support team, and you don’t want to mix together messages directed toward journalists with that campaign you did targeting stay-at-home-moms. But, you can’t even remember all of the handles, much less the passwords.
It’s time for a social media management platform.