Dec 07 2009

2012: The Future Is Full of Product Placement

Published by under marketing

OK, I’ll admit it – I saw ‘2012’.  I didn’t go of my own volition – my arm was twisted by a disaster-movie junkie (Michael and I even saw ‘The Day After Tomorrow’ – in the theater, no less!).  But, I did learn that even at the end of days, with destruction imminent, brands will make us feel safer.

I didn’t go into this movie with a notepad in hand.  But, the product placement was so awkward and so overwhelming that I came out of the theater and wrote out this list of brands that I saw just to purge them out of my brain. Continue Reading »

One response so far