May 18 2010

Game Mechanics: The Most Important Online Tactic You’re Not Using

Published by under marketing,technology

Total read time: 5 minutes

Games have been around for thousands of years. But while Go and Chess are complicated (and have even been proven to correlate with intelligence), for most of history, games have not been taken seriously. Until video games came along. In the span of 30 years, a great gaming industry was built. Nintendo, Electronic Arts, Sony, Atari, and Microsoft owe billions of dollars in revenue each year to games. The video game industry is now worth more than $18BN (incidentally, that’s more than the movie industry). And Zynga, the social gaming company that created Farmville and Mafia Wars on Facebook, went from a valuation of $1BN last year to $3BN in February, to $5BN in April. Continue Reading »

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Dec 07 2009

2012: The Future Is Full of Product Placement

Published by under marketing

OK, I’ll admit it – I saw ‘2012’.  I didn’t go of my own volition – my arm was twisted by a disaster-movie junkie (Michael and I even saw ‘The Day After Tomorrow’ – in the theater, no less!).  But, I did learn that even at the end of days, with destruction imminent, brands will make us feel safer.

I didn’t go into this movie with a notepad in hand.  But, the product placement was so awkward and so overwhelming that I came out of the theater and wrote out this list of brands that I saw just to purge them out of my brain. Continue Reading »

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