Mar
27
2010
Facebook recently announced that they will give up personally identifiable information to certain “approved” sites that use Facebook Connect. Within the tech industry, this is seen as a scary invasion of privacy, but I am not sure if it is really a very big deal. This isn’t a very big step forward from a marketing perspective, and in the end, most users will be better off.
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Tags: danah boyd, digital marketing, facebook, Facebook Connect, Huffington Post, Jason Kincaid, marketing, Marshall Kirkpatrick, Mediaplex, PEI, PII, privacy, Quantcast, ReadWriteWeb, SXSW, TechCrunch, tradeoffs, Traffic MarketPlace
Mar
17
2010
One of the SXSW sessions I was most intrigued about this year was Digital’s Emerging Role in Unconsumption, given by Nita Rollins of Resource Interactive. The session description asks some provocative questions about this emerging trend. But, the session was made even more interesting by the backchannel uprising…
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Tags: Best Buy, environment, Etsy, Goodwill, greenwashing, mall hauling, marketing, Michelle Brand, New York Times, Nike, Nita Rollins, Rob Walker, Simon Evans, social media, swappling, SXSW, Target, twitter, unconsumption, Walmart
Mar
10
2010
Really, this advice is good for just about any conference, but especially important at South by Southwest, because it is non-stop for several days, from 9 AM to 1 AM (or later).
Do these things and you will be in the clear. Continue Reading »
Tags: Airborne, Franklin Barbecue, Hot Club of Cowtown, how-to, illness, lattes, milk, Miller Lite, mono, Monster Energy Drink, Mountain Dew, Pepsi, siestas, sleep, SoBe, SXSW
