Nov 23 2009

Windows 7 Campaign Hits the Mark

Published by under marketing

Justin Kownacki is great at taking down marketing douchebags, but misses the mark when talking about Microsoft’s Windows 7 campaign.

The basic premise is that he takes Microsoft to task for treating the customer like they don’t understand the technology, they don’t care about the technology, and they’re lazy. ┬áHe is wrong – this campaign supports the customer and their goals. Continue Reading »

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