Your Customers Have You Right Where They Want You

Or, at least they should.

Recently, the iPhone reached a significant milestone: 1 billion apps downloaded. No matter what industry you are in, your customers are connecting with the Web and with brands in exciting ways—in ways that are more personal than ever before. Are they connecting with yours?

The iPhone is an ideal way to create personal connections to your brand. The most personal item you have today is your cell phone, and the iPhone is the ultimate customizable reflection of each individual. There are tens of thousands of apps, which means there are trillions of possible combinations, each rolling into a unique, personal experience for one customer.

The explosion of the mobile space is a trend that will only accelerate in the next few years. There are marketing reports galore to make this point, but the best way to see how much the iPhone experience is unique, user-driven, and personal is to try one out. Play with it for 10 minutes, and you will find things that surprise and delight you, and make you want to play with it more.

And, the great thing about 1 billion apps is that it is just the beginning…the iPhone has not even been around for three years yet. So, the possibilities and the potential are also just beginning. How will your brand be part of the mix?