This really happened to a friend of mine, who wishes to remain anonymous.
It’s sad (or hilarious, actually), but true – this stuff happens every day. You have to love the creative process to keep going back for more punishment.
Amazon Crowdsources Television Advertising
Amazon is a digital native company, which means that they think first about the customer, and the customer’s needs and goals. So, when they decided that they needed to start advertising on television, they went about the process in a way that activated their passionate and committed fan base. Continue reading “Amazon Crowdsources Television Advertising”