Give Away Your Ideas – Charge for Implementation

In the advertising world, there is much hand-wringing and consternation about doing work for pitches.

The basic argument is that doing work for pitches amounts to doing work for free. Of course, Creatives and many mid-size shops are aghast at this practice and want it to stop immediately.  “Our creativity is our life blood,” they declare, breathlessly.  “Why would we ever give it away?”

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