Tag: twitter

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Downy Blows A Huge Social Media Opportunity

This is cross-posted on the White Horse blog – go there for all types of digital marketing goodness.

Recently, Downy fabric softener and Macy’s bedding department sponsored an event where comedian Mike Birbiglia slept in a Macy’s store window display for a week. People all over the world could watch “Mike in the Window” on Downy’s Facebook page, and see videos of him trying to sleep.

If you’re asking “why?” right about now, you are not alone. Continue reading “Downy Blows A Huge Social Media Opportunity”

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Awareness Shifts From Campaign to Engagement Model

Awareness Inc is one of the vendors that I reported on in my report on ten social media management platforms (download here).

In a sign of how fast the industry is moving, even before the final report was released, Awareness had made a major move to shift their platform and allow for a much broader range of marketing and engagement activities on their platform. This brings a lot of relevance to a strong platform for corporate marketers.

Continue reading “Awareness Shifts From Campaign to Engagement Model”

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The Four Best Social Media Management Platforms for Corporate Marketers

UPDATE: For a more comprehensive overview of 10 SMMPs, please check out this new post for a downloadable report.

Total read time: 4 minutes (italicized highlights and chart); 15 minutes (full post)

It seems that every new marketing campaign comes with an accompanying Twitter account. In addition, the customer service department needs a couple (or many) distinct accounts. And certain key individuals, like your CMO, need their individual accounts. The slow creep of campaigns, positioning, and different department needs continue to expand, and suddenly, you realize that your company has a couple dozen Twitter accounts, several Facebook pages, and hundreds of personal accounts across multiple social networks.

The reality is that all of these accounts are needed – your product manager has a different focus than your customer support team, and you don’t want to mix together messages directed toward journalists with that campaign you did targeting stay-at-home-moms. But, you can’t even remember all of the handles, much less the passwords.

It’s time for a social media management platform.

Continue reading “The Four Best Social Media Management Platforms for Corporate Marketers”

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Cadmus Filters Twitter to Show What’s Actually Important

Spend any time on Twitter, and you quickly learn that looking at the unfiltered feed of tweets is like drinking from a firehose. There are a number of human ways of getting around this problem: setting a “Twitter check” appointment, or only reviewing certain Twitter lists. But, inevitably, you miss so much good stuff.

Enter Cadmus, which dramatically improves the signal/noise ratio, and gets you to the good stuff on Twitter fast.

Continue reading “Cadmus Filters Twitter to Show What’s Actually Important”

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The Four Ways to Build Resonance with Twitter’s Promoted Tweets

Today Twitter announced their advertising platform, called Promoted Tweets. Twitter’s focus on message resonance is a large step forward in content marketing because it uses algorithms to determine valuable content within advertising units. This convergence of paid and earned media tactics raises the importance of effective content marketing strategies for digital marketers.

Continue reading “The Four Ways to Build Resonance with Twitter’s Promoted Tweets”

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The Four Ways To Add Value Now That Everything Is “Meta”

The simple fact of the matter is there are not that many news-worthy events that happen in a day. But, the amount of content is exploding. So, here’s what happens:

1. Something happens

2. People talk about what happened

3. People talk about what people said about what happened

4. People try to link what people said about what people said about what happened to a grand unifying theory

Let’s look at an example:

Continue reading “The Four Ways To Add Value Now That Everything Is “Meta””

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Google To China: Not In My House

Google has decided to allow uncensored search results in China.  But, the interesting part is why they decided to do so.  When Google started their Chinese site, in 2006, they came under a lot of criticism for allowing the Chinese government to censor the search results.  At the time, they decided they would rather operate in a less-than-ideal fashion than forgo the huge Chinese market altogether. Continue reading “Google To China: Not In My House”